New Feet
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Faqs and Investments

General Information

Why franchise with The New Feet Store?

The corporate owned store in Seal Beach, California has been in business as a foot comfort center —in the same location—since 1997. The corporate store has enjoyed a loyal following since that time, with a large customer base. Additionally we offer the following benefits:

  • Independent business ownership backed by proven business model
  • Professional support from an experienced team
  • Large target market – including baby boomers as its biggest demographic
  • Potential for strong repeat business, referrals, and testimonials
  • Learn more

Why arch supports and comfort shoes?

Our key demographic of those ages 40+ continues to expand. These individuals are increasingly bothered by foot, leg, back, and neck pain, but wish to sustain an active, healthy lifestyle. The New Feet Store customers are thankful to discover that these products can restore comfort and help them become active again. Health professionals and customers of all ages and lifestyles are becoming more aware that arch supports can improve endurance and balance, as well as reduce pain and risk of injury. These foot comfort tools can also help people of all ages engaged in a wide range of sports and recreational activities.

Why would I want to own a New Feet Store?

The New Feet Store offers a unique product and marketing method in a niche industry. You will be able to offer customers outstanding products and personalized service. It’s very rewarding to offer a customer a superior product that usually produces immediate results. Many customers say the New Feet Store products have changed their lives! Other benefits include:

  • Reasonable investment (all you need is about$180K and good credit)
  • Access to our unique selection of arch supports and comfort shoes
  • Reasonable working hours
  • Typically closed on all holidays
  • Very attractive profit margins
  • Low labor requirements (usually only two or three employees)
  • Low inventory requirements

What is the initial franchise fee?

The initial franchise fee for your first store is $29,000. If you wish to open additional stores, the fee for each additional store is $10,875.

What are the monthly royalty fees?

The monthly on-going royalties are 5% of your monthly gross sales.

How long has The New Feet Store been in business?

The corporate store in Seal Beach, California has been a foot comfort center – in same location since 1997. We have enjoyed a strong customer following, with thousands of customers in our database. About 40% of our business comes from referrals and returning customers. We also enjoy the endorsement of highly rated Los Angeles radio host Bill Handel of KFI-640 AM, who has been a customer since 2002, with broadcasts reaching a wide area. Our customers travel from all over Southern California for the quality attention, service, and results they have come to expect from the New Feet Store.

What are the steps to owning a New Feet Store franchise?

We will guide you through a mutual qualification process so we can assess one another and come to an informed decision.

Step 1: Complete the Information Request.
Complete the information request form at your earliest convenience.

Step 2: Receipt of Information Request
Once we have received your information request form, we will send you our information packet along with a Franchise Application form. This package provides an overview of the New Feet Store franchise and how we can help you launch, grow and manage your own business.

Step 3: Qualification Process
Once we have reviewed your information request, we go through a mutual assessment process. This is a good time to ask about training, support, day-to-day operations, company culture and much more. Most important, this is your opportunity to determine if you can really see yourself owning a New Feet Store franchise and delivering much needed superior products and services.

Step 4: FDD Review
After the qualification process is successfully completed, we will send you the Franchise Disclosure Document (FDD). The FDD provides full and complete disclosure information about all aspects of the New Feet Store franchise, our systems, requirements and structure. It also includes a sample of the franchise agreement you would enter into and a great deal of relevant information to help you better understand the New Feet Store business. We recommend that you consult with qualified professionals (CPA and a franchise attorney) during this due diligence process to help guide you in your business decision. We will set up a separate phone call to review the FDD with you and answer any questions.

Step 4: Discovery Day
After FDD review is complete, we invite you to visit our corporate headquarters in Seal Beach, California. There you will meet the enthusiastic New Feet team and become familiar with the technology and systems designed to help you build and operate your New Feet store business.

Step 5: Decision and Acceptance
Next, is your decision and acceptance of the Franchise Agreement. Once the agreement has been signed, we will schedule your attendance for the first training session.

What type of territory will my store be in?

We typically encourage our franchisees to select a strip center location that is easily accessible, and is within convenient driving distance of at least 250,000 people. With the help of professional resources in your area, we will help you conduct in-depth demographic and market analyses.

Who selects the site where my New Feet Store will be located?

Although we will provide demographic information and guidelines to help you identify appropriate sites within your territory, you select your own site and negotiate the related lease or purchase terms.

Do I need to personally manage my store or can I hire someone else to do it?

The New Feet Store franchise program is set up to provide personalized service to customers. As a franchise store owner, you should be directly involved in the day-to-day business to help cultivate business growth, relationships with your customers, and reputation in the community. You start by working daily alongside your employees and building your management team. As your management team grows, you can focus more on driving sales and further expansion of your customer base.

What type of return can I expect on my investment?

This depends on a variety of factors, including your ability to market your business and drive sales, attract customers and build relationships with them. We encourage you to comprehensively review marketing, sales volume, finance, operations, and other core aspects of the business during the qualification process. Your store’s profit or loss is contingent on your ability to manage your business, drive sales and control store operating costs.

Training and Support

Do I need any special training or background to open a New Feet Store?

Our comprehensive support and training will supply the knowledge, assistance and confidence you need to open and operate your New Feet Store. As a retail business owner, you should possess natural business and management skills and a commitment to customer service. We also value your willingness to learn and work hard, and your passion for helping people in need.

What kind of franchisee support and training services does The New Feet Store offer?

As a New Feet Store franchisee, you and your staff will receive extensive training (for up to two people). You will receive field support for set up and ‘Grand Opening’ support, along with ongoing counseling, seminars and field support. Following are additional areas in which we focus to help ensure you get off to a running start:

  • Complete corporate and onsite training programs to help you operate your store and accurately assess client needs
  • Guidance on site selection, store design, and inventory selection
  • Marketing programs and materials to promote your store location effectively
  • Continuous research on trends and product development in the arch support and comfort shoes industry

What kind of support can I expect from New Feet Store to open my store?

Your training and support will start with 10 days of mandatory training, for up to two people. Training will include site selection, store build-out, and how to conduct a grand opening. After your store officially opens, we will also provide on-going support, when necessary.


What are the minimum financial requirements to become a franchisee?

To have adequate cash for inventory, store build-up and licensing fees, we estimate that franchisees should have at least $55,000 and $90,000 in available cash. To have the ability to secure capital necessary to open and operate your location, you should have a minimum net worth at least $250,000.

Your capital requirements depend on the number of stores you intend to open. The most important thing is to first build your initial store, emphasizing customer service and managing your day-to-day business—including growing a strong management team. Familiarizing yourself with the local demographics and having a broad-based knowledge of the territory in which you will work are also vital to success and eventual expansion.

Do I need medical training and experience?

As a retail business specializing in arch supports and comfort shoes, you don’t need previous experience in the field of podiatry or orthotics. We do not diagnose, prescribe, or treat any medical condition – that is the role of medical professionals. However, New Feet Store training will give you the necessary skills to correctly attend to each customer’s needs, and to successfully open and operate your business.


How much will my initial investment be?

Initial Franchise Fee $29,000
Leasehold Improvements $9,000 to $15,000
Furniture and Fixtures $11,000 to $15,000
Signage $3,000 to $8,000
Blue Prints and Plans $2,000 to $3,000
Rental - 3 Months $7,500 to $15,000
Initial Inventory $32,000 to $40,000
Security Deposits $500 to $1,000
Insurance - Annual Premiums $3,000 to $5,000
Grand Opening Promotion $10,000 to $15,000
Trade Show Booth $10,000 to $15,000
Training Expenses $2,600 to $3,500
Computer and Point of Sale System $2,000 to $5,000
Office Equipment and Supplies $500 to $1,000
Licenses and Permits $250 to $800
Professional Fees $7,000 to $12,000
Additional Funds $25,000 to $35,000


$154,350 to $218,300

We’ve based the above guidelines and estimates on our experience with our corporate owned New Feet Store. Please consult your CPA, attorney or your business advisor for your particular situation before purchasing the franchise. We are not a lending institution and do not provide financing directly or indirectly for any part of the initial investment. Your ability to secure financing depends upon many factors, such as your credit worthiness and the lending policies of your selected financial institution.

We have developed the estimates based on costs and expenses necessary to establish a New Feet Store that is approximately 700 to 1,000 square feet in a traditional retail strip center location. If you select a territory in a higher cost area, such as a major city mall, you might incur a greater investment cost. If you select a free-standing building, exterior parts of your store might require additional costs for signage and construction.

Besides location, other factors that could influence your cost include:

  • Size of The New Feet Store
  • State/local taxes
  • City code restrictions/requirements
  • Local economic conditions
  • Real estate and lease provisions
  • Materials and labor

Getting Started

If you think The New Feet Store franchise opportunity is right for you, please contact us to take the next step. Complete the information request form and submit it for consideration. If we think you will be right for the New Feet Store system, we will contact you to discuss the steps to franchise (as outlined in the FAQs) and describe the opportunity in more detail. After the mutual qualification process is complete, we will present you with a full set of legal documents to help you make an informed decision.

Prospective franchise owners that are selected for the New Feet Store system will then receive ample support as they choose their retail location, as well as during the store build-out stage, at their Grand Opening, and beyond.

Learn more about whether the New Feet Store franchise program is right for you.

To begin, please complete the information request form.


This advertisement is not an offering. An offering can only be made by a prospectus filed first with appropriate agencies of the respective filing states. Such filing does not constitute approval by such agencies.

This franchise has been registered under the Franchise Investment Law of the State of California. Such registration does not constitute approval, recommendation or endorsement by the Commissioner of Corporations nor a finding by the Commissioner that the information provided herein is true, complete and not misleading.
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